Project Overview

Client
YouTube Creative Studio

Campaign
Minecraft Spring Effect

Role
Lead Designer

Year
July 2022-Feb 2025

Old Navy's "Imagine Mission" champions inclusivity, opportunity, and susta

  • Develop promotional marketing materials to support the Minecraft effect on YouTube Shorts.

  • Leverage YouTube and Minecraft branding to highlight Minecraft effects across various digital platforms.

  • As YouTube's first gaming partnership, the Minecraft Spring Effect has generated over 2.5 million Shorts recreations, the most in the platform's history.

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Riding the Wave to Insta-Fame.

In addition to creating marketing assets for campaigns, I developed engaging posts that primarily focused on Old Navy products, where our team aimed to showcase them in fun and creative ways.