Project Overview
Client
Oaklandia Cafe & Bakery
Role
Designer
Project
Website Redesign and Print Collateral (Booklet & Brochure)
Year of Completion
February 2024
In the heart of Oakland, CA, you'll find Oaklandia Cafe & Bakery, a warm and welcoming family business. Every day, they bake up incredible fresh pastries and also serve delicious sandwiches and salads. Latorra, the owner, was a pleasure to work with and had a clear vision for her needs. She expressed a strong urgency for a new website that she could update on her own, along with a catering book and menu. As a satisfied customer myself, I was particularly excited to begin this project and create marketing materials that showcase her business.
Deliciously Yummy Catering Book & Brochure
My design strategy for the catering book & brochure centered on making the most of the fantastic food photography. Photographer Amy skillfully captured all the delectable nuances of Latorra's menu, so placing these images as the main focus felt like the natural choice. To complement the food photography, I selected a complementary color palette and introduced subtle patterns to add visual texture to the menu item areas.
Website Redesign
My approach for the website was to create a site that was easy for latorra to edit when im not around.