Project Overview
Old Navy's "Imagine Mission" champions inclusivity, opportunity, and sustainability. As part of this initiative to foster a more equitable and positive world, they launched Project WE. This collection of graphic tees, designed by diverse artists in partnership with the Fifteen Percent Pledge, uses art to envision a more inclusive world.
I had the incredible opportunity to create promotional materials, develop engaging Instagram content, and capture behind-the-scenes footage of three remarkable artists: Temi Coker, Destiny Darcel, and Lo Harris. Contributing to this project was an amazing experience, allowing me to support a mission that aligns with my values.
Client
Old Navy
Campaign
Imagine Mission/Project We
Role
Social Media Designer/Motion Graphics
Year
2022
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Develop engaging social media designs and capture behind-the-scenes content to drive interaction and support the Imagine Mission initiative.
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Integrate the Imagine Mission branding while respecting and upholding each artist's individual brand style.
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Project WE successfully brought significant awareness to each artist, and as a result, the Project We series continues on til this day!
@shawnax
@temi_coker
@shar_tuiasoa
@destiny_darcel
@LoHarris
@shawnax @temi_coker @shar_tuiasoa @destiny_darcel @LoHarris
Behind the Scenes at Old Navy BHM
Black History Month IG Reel
Visiting the Old Navy photography studio in San Francisco was a great experience. Seeing where the site photography takes place and being around so many incredible artists was truly magical. I captured some of that magic in a reel I edited, featuring the entire staff.
Riding the Wave to Insta-Fame.
In addition to creating marketing assets for campaigns, I created engaging posts that focused on showcasing Old Navy products in fun and creative ways.
She was a fairy wearing Powersoft
National Best Friend Day
One of the fun things we liked to do on the team was to check out the National Holiday calendar. One that stood out was National Best Friend Day. I volunteered to create a fun reel of my bestie and me wearing Old Navy's Powersoft workout dress.
During the pandemic, rollerskating was trending, and even afterward was still buzzing on social media. So we figured, why not try out rollerskating! You can't hear sound in GIFs, but we roller skated to the song "About Damn Time" by Lizzo. 🛼