Project Overview
Client
YouTube Creative Studio
Team
YouTube Shorts
Campaign
Minecraft Spring Effect
Role
Lead Designer
Year
2024
To celebrate Minecraft's 15th anniversary, Minecraft partnered with YouTube to create a YouTube Shorts immersive effect called Minecraft Spring. This was the first gaming partnership in YouTube’s history. Fun fact: Guinness World Records dubs Minecraft the best-selling game of all time. This partnership set the tone for future gaming partnerships and opened the door for many more, such as Harry Potter, Roblox, and The Sims. See below DOOH I’ve created below along with a few additional projects outside of Minecraft.
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Develop promotional marketing materials to support the Minecraft effect on YouTube Shorts.
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Integrating YouTube and Minecraft branding to feature the Minecraft Spring Effect across various digital marketing channels.
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As YouTube's first gaming partnership, the Minecraft Spring Effect has generated over 2.5 million Shorts recreations, the most in the platform's history.
YouTube Music's "Samples" in-app feature
Powered by the world’s largest catalog of music videos, Samples will explore the depths and breadth of the YouTube Music library so that there’s always something new to listen to. For YouTube Music's "Samples" in-app feature, I developed the static designs used for the YouTube blog website. I also provided support to the team by creating the mockups utilized in the ad campaign.
